GUIDE: NEVER RUN OUT OF IDEAS ON LINKEDIN

Introduction

Feeling like you have nothing to say on LinkedIn is an extremely common situation. Contrary to what one might think, this blockage doesn’t come from a lack of expertise, but from confusion about what truly makes good content.

1. Deconstructing the myth of “intellectual performance”

Many creators still associate publishing with a form of genius demonstration: every post would need to be revolutionary. This pressure mechanically creates writer’s block.

The mindset shift: LinkedIn doesn’t value pure innovation, but CLARITY. Your audience isn’t necessarily looking for “never-before-seen” content, they’re looking for solutions to their current problems.

2. Transform your daily routine into an idea machine

Your professional routine is an inexhaustible goldmine. The mistake is believing that what is “mundane” to you is also mundane to others.

List of content based on your activity:

• THE “QUESTION OF THE WEEK”: Take a question asked by a client or colleague and answer it publicly.
• BEHIND THE SCENES: Show a tool you use, your organization, or a recent failure (and what you learned from it).
• THE “BEFORE/AFTER”: Describe a problem before your intervention and the result obtained after.
• THE DIFFICULT DECISION: Share a choice you had to make and the criteria that guided you.

3. Observation: becoming your audience’s mirror

The primary source of ideas is to observe the recurring difficulties of your target audience. If you can articulate their problem better than they can themselves, they will naturally perceive you as the expert capable of solving it.

Themes to explore (the “Pain Points”):

• INFORMATION OVERLOAD: How to filter what really matters in your field?
• LACK OF TIME: A tip to save 30 minutes a day on a specific task.
• FEAR OF JUDGMENT: How to dare to speak up despite impostor syndrome.
• INEFFICIENCY: “Why your current method no longer works (and what to do instead).“

4. Strategic monitoring: documenting rather than creating

The goal isn’t to relay raw information, but to contextualize it. You act as a filter for your network.

How to transform your monitoring into posts:

• THE ACTIONABLE SUMMARY: “I read this 50-page report, here are the 3 points that will change your business in 2026.”
• THE CONTRARIAN OPINION: Take a current trend and explain why you don’t (totally) agree.
• TOOL CURATION: List the 5 newsletters or podcasts you follow to stay up to date.
• NEWS ANALYSIS: “What just happened in [your sector] and what it means for you.”

5. Moving from one-time effort to regular system

The secret of creators who publish long-term doesn’t lie in motivation, but in structure.

A simple system to stop stagnating:

1. THE NOTEBOOK: Write down every frustration, every success, and every question encountered during the day.
2. BATCHING: Take 1 hour per week to transform these notes into 2 or 3 drafts.
3. FIXED STRUCTURE: Use a simple scheme: Hook (The Problem) > Development (The Solution) > Call to action.

Conclusion

Stop looking for the idea of the century. Observe, document, and simply help your reader solve a small problem today. That’s where your true value lies.