THE 3 CREDIBILITY KILLERS ON LINKEDIN (AND HOW TO AVOID THEM)

We see the same mistakes every day. These are unforgiving errors: they lower your reach, but more importantly, they damage your expert image. If you feel like you’re shouting into the void, you’ve probably fallen into one of these three traps.

1. THE “ME, MYSELF, I” SYNDROME (THE EGO ERROR)

No one wakes up in the morning wondering what you ate or what your latest personal victory was, unless it brings them a concrete lesson.

• The problem: Turning LinkedIn into a personal diary or trophy showcase.
• The solution: Apply the “So what?” test. For each sentence, ask yourself what the reader gains from it.
• The switch: Don’t say “I won this award”, say “Here are the 3 steps that allowed me to achieve this result, and how you can do the same”.
• Golden rule: You are not the hero of your post, the reader is. You are only the guide.

2. “FLYING BLIND” (THE VISION ERROR)

Publishing based on the inspiration of the moment is the best way to lose everyone. If your profile looks like a yard sale of ideas, no one will know why they should contact you.

• Lack of consistency: If you talk about everything, you become an expert in nothing. Your audience needs to mentally “label” you.
• The big picture: Each post must be a stone added to the edifice of your positioning.
• The advice: Choose 3 content pillars (e.g.: Management, AI, Productivity) and don’t deviate from them. Repetition creates authority.

3. CREATIVE ISOLATION (THE IVORY TOWER ERROR)

Many creators lock themselves into their own certainties and forget to look at what’s happening outside. Without monitoring, your content becomes dusty and interchangeable.

• “Out-of-touch” content: Giving advice that was valid in 2022 but is obsolete in 2026.
• The power of reality: Your best raw material is the news from your sector, new debates, and observed trends.
• The method: Spend 15 minutes a day reading specialized press or following opinion leaders in your field. A post that bounces off fresh news will always have 10 times more impact than generic advice.

CHECKLIST TO REGAIN CONTROL:

• Does this post solve a specific problem for my target audience?
• Does this post reinforce my main positioning?
• Have I integrated an element from my monitoring (figure, news, trend)?
• Have I removed at least half of the “I” and “Me”?

CONCLUSION

Relevance doesn’t happen by accident, it’s built. By stopping talking about yourself to finally talk to your audience, and by feeding your thoughts with constant monitoring, you instantly stand out from the crowd of average creators.