THE MYTH OF “POSTING EVERY DAY”: QUALITY > QUANTITY

For years, we’ve been told that we need to post daily on LinkedIn to exist. This is the best way to end up in creative burnout or, worse, to pollute your network’s feed with emptiness.

In 2026, the rule has changed. Here’s why you should slow down to move forward better.

1. Noise vs value: don’t post to “fill the void”

The algorithm has evolved, but humans even more so. We’re saturated by generic posts written hastily between two meetings.

• The post too many: If you have nothing to say, say nothing. A mediocre post isn’t “neutral”, it erodes your trust capital.
• The real impact: One powerful post that generates real discussions in comments is worth more than 5 “ghost” posts that only get courtesy likes.

2. Finding your editorial “comfort zone”

Regularity isn’t a frequency, it’s a promise. If you get your audience used to high-quality content every Tuesday, they’ll show up.

• The marathon test: Ask yourself: “Can I maintain this pace for 6 months without burning out?”. If the answer is no, slow down.
• The ideal frequency: For 90% of experts, 2 to 3 publications per week constitute the “sweet spot” between visibility and relevance.
• Consistency: Better to post once a week religiously than daily for 10 days, then disappear for a month.

3. Monitoring: never start from a blank page again

The stress of “What to post tomorrow?” comes from lack of preparation. Creation should only be the tip of the iceberg.

• Capture on the fly: A post isn’t written, it’s harvested. A client discussion, industry news, a silly mistake… Note everything immediately.
• Filter the news: Use your monitoring to feed your posts. Don’t share an article link, share what you’ve learned from it that’s concrete for your profession.
• Store energy: When you have a creative surge, write 3 or 4 drafts in advance. This will take the pressure off on lazy days.

The 3 truths to keep in mind:

1. LinkedIn now prioritizes reading time and relevance of exchanges over post volume.
2. Your audience will always prefer your absence to your banality.
3. The clarity of your message is proportional to the time you took to think it through.

Friendly advice:

Stop looking at your post counter and start looking at the quality of people who comment. That’s where the real business is.