AI ON LINKEDIN: STOP POSTING “SOULLESS” CONTENT

Let’s not kid ourselves: you can spot an AI-written post from miles away. It’s smooth, it’s polite, and most importantly… it’s deadly boring. If your readers feel like they’re reading an instruction manual, they’ll never stop on your profile.

AI isn’t the problem. It’s the way you “feed” it that makes all the difference between a viral post and a total flop.

1. The trap of the “generic prompt”

If you ask ChatGPT to “write a post about management”, it will spit out a list of clichés we’ve been reading since 1995. Result: you become interchangeable.

• AI has no profession: It has never managed a difficult client or celebrated a contract signing. It cannot invent your lived experience.
• The absence of edge: Without your sharp opinions, AI always seeks the “middle ground”. Problem: on LinkedIn, the middle ground is invisible.
• The “GPT-Smell”: Those predictable structures (Pompous intro / 3 points / Generic conclusion) that drive audiences away.

2. The golden rule: garbage in, garbage out

An AI is a word calculator. For it to produce gold, you must give it raw and real raw material.

How to give it substance:

• THROW IN YOUR RAW NOTES: Give it your meeting notes, your reflections dictated into a microphone, or your field experience feedback.
• INTEGRATE YOUR MONITORING: “Here’s an article I read this morning, here’s what shocked me, now help me structure my analysis.”
• GIVE IT AN ANGLE: Don’t ask it to “talk about X”, ask it to “prove that X is a fundamental error using this specific example”.

3. AI as architect, not as author

The secret of the best creators in 2026? They use AI as a structure assistant, not as a ghostwriter.

• For clarity: Use it to simplify a complex idea you’re struggling to vulgarize.
• For declination: Give it your best post and ask it to transform it into 5 different formats (list, anecdote, rant).
• For the “sparring partner”: Ask it to critique your text and find flaws in your reasoning.

How to “de-robotize” your post before publishing?

Before clicking “Post”, do this quick test:

1. Have I left words like “Essential”, “Revolutionary” or “In the digital age” lying around? (If yes, remove them).
2. Can people feel MY personality in the text?
3. If I read this post out loud, do I sound like a human talking to a friend or a robot giving a lecture?

Conclusion

The tool doesn’t make the expert. A well-piloted AI will save you 4 hours per week. A poorly piloted AI will destroy your credibility in 3 posts. Give it context, profession, and above all… character.