LINKEDIN STRUCTURE: THE ART OF NOT BEING IGNORED

The reality is brutal: you can have the idea of the century, but if it’s poorly packaged, no one will read it. On LinkedIn, the container is at least as important as the content. We’re not here to write a thesis, but to stop a frantically scrolling thumb.

Here’s the skeleton of a post that works, without frills.

1. The hook: the first 3 lines are your only budget

The hook is not an introduction, it’s a promise or a slap. If the reader doesn’t click on “see more”, your post doesn’t exist.

• Avoid generalities: Ban “Hello everyone” or “Today I wanted to talk to you about…”. Get straight to the point.
• Create tension: Use a surprising number, an unpopular opinion, or a question that hits where it hurts.
• The mirror rule: The reader should think “He’s talking about me” or “I have exactly this problem right now”.

2. The post body: one idea, but well defended

The classic mistake is wanting to say too much. A LinkedIn post is not a blog article. If you have three tips, make three posts.

• The “Salami” technique: Slice your reasoning into thin pieces. One sentence = one piece of info.
• Massive spacing: White space is your best friend. If your post looks like a compact block of text, the reader’s eye will saturate and flee.
• Remove the unnecessary: Reread yourself and remove all adverbs or filler sentences that don’t provide any proof or value.

3. The end: don’t let them leave empty-handed

Many posts stop abruptly, like a conversation that cuts off. The end must either anchor the idea or launch real interaction.

• The “Punchy” summary: Summarize your message in a strong sentence that people want to write down.
• The intelligent call to action (CTA): Stop the generic questions like “What do you think?”. Ask a closed question or request an opinion on a specific point of the post.
• The opening: Sometimes, a simple reflection that leaves the reader pondering is more powerful than a long debate in the comments.

Why does this matter in 2026?

The overall level on LinkedIn has exploded. Sophistication and long complex speeches no longer compete with radical clarity. Today, authority is not gained by being complicated, but by being the one who makes things simple to understand.

Checklist before hitting “Post”:

• Does my hook fit on 2 lines maximum before “see more”?
• Have I removed at least 20% of fat (unnecessary words)?
• Is the post readable effortlessly on a smartphone screen?
• Am I defending a point of view or am I just listing obviousnesses?